British Home Stores opened its doors for
the first time in Brixton in 1928. The highest price of
any item sold was one shilling. From the very beginning
their stores sold lighting and had self-service cafés
and food departments. British Home Stores became a public
company in 1931. In 1945 they decided price should not be
their sole marketing strategy, so they introduced a policy
of quality and value-for-money that continues today.
BHS continue their commitment to delivering
a great shopping experience to their customers, through
stylish fashion ranges and homewares at prices that represent
outstanding value.
