Fifty Plus is a trading style of J D Williams
& Company Limited, the UK's leading direct home shopping
company, operating over 20 successful catalogue brands.
The catalogues offer a huge selection of clothing and other
products for all ages and sizes. All their clothes are designed
to provide the best fit at the best value, and they are
specialists in the area of larger size womenswear.
The company was founded in 1875 by James
David Williams, who in 1882, was the first to make use of
the UK's parcel post service, to send his company's products
direct to his customers. The formula of providing quality,
fashionable, value for money clothing direct to customers
proved increasingly popular towards the latter end of the
20th Century and J D Williams enjoyed significant growth.
This continuing growth has ensured J D Williams is the most
successful direct home shopping company in the UK today,
with over 2 million customers and 4,000 employees.