Kelkoo.com was founded in 2000, following
mergers with Zoomit, Dondecomprar and Shopgenie.
Within 2 years of launching, Kelkoo became
Europe's largest e-commerce website, after Amazon and Ebay,
and the largest e-commerce advertising platform both in
the UK and Europe. According to Hitwise, the leading online
competitive intelligence service, Kelkoo is the UK's favourite
shopping comparison site and has been for more than 4 years.
In April 2004 Kelkoo was acquired by Yahoo! Inc and is now
a wholly owned subsidiary. Kelkoo now operates in 10 European
countries and Kelkoo is a one-stop shopping service, which
helps shoppers to find, research and buy products online